As a result of Pepsi welcoming World’s football fever by introducing a mix of sport and music together as a global marketing platform, mad Arai-D wanted to make sure we understood clearly the company’s vision and ultimate goal in order to best localize the same content that aligns with its one message. Here are results of our best work communicating their slogan “Tem-Tee-Haii-Loke-Hen” with a literal meaning of “Show the world a maximum of you.”
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