Designing a product catalog for Oakley was one of the most challenging tasks because there were so many of them as well as direct mail leaflets that we had to launch each year. We had to start right from getting the right brief from Sales and Marketing team on communication strategies, and then talked to a sport marketing team about photo shoot concepts and made sure everything matched and everyone was heading to the same direction. Skiing, snowboarding, surfing, mountain biking, etc, we professionally aligned them into a beautifully-looking division of male and female’s product categories in customers’ hands.
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