mad Arai-D is involved in designing key visual for a new Nivea’s campaign search for beautiful-skinned girls with intelligence, confidence and also has that personality of playfulness. We choose a concept of “a shining diamond” that already come with a belief that such a gem reflects a true value of women. Nivea Sassy Stars have inner aura that shine bright like a diamond. A beauty pageant to search for a fresh face to become Nivea's new brand ambassador. Our concept started from the word "sassy" itself where we further developed an iconic sassy pose to use as a logo, and other visual graphic elements i.e. a diamond-shaped layout that reflects a diamond's sparkling onto a smiling face full of confidence. All of these subtle clues give out a strong message of what qualifies as the new Sassy Nivea's face.
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