Four years after launched in 2006, Esplanade, a shopping mall located in Ratchada area decided to undergo a big face-lift in its brand positioning according to fast-paced trends in Thais’ shoppers’ lifestyles. However, with limited budget, they could only focus on what was most vital to the survival of the business. After a thorough research, mad Arai-D graphically redesigned and gave the mall its new interior and exterior with a touch of simplicity, cuteness and comfort. This concept corresponded perfectly to female shoppers target markets, while also being able to attract secondary male shoppers target markets at the same time.
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